Christopher Impey
A motorcycle rider and enthusiast; as the digital editor for RST, Chris is responsible for creating compelling copy and captivating digital experiences.
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Last updated: October 11th, 2024
As we launch our brand into the US market, we figured there's only one place to do it: Daytona. We will be out at Daytona bike week 2024, bringing everything RST and we even have 2-time Daytona Champion Brandon Paasch with us.
This is a big year for RST, we are heading state-side: and to get us started with a bang we are heading to the iconic Daytona 200, with a custom-built RST bike and a 2-time Daytona champion to ride it.
Originally we had planned to take former TT winner Lee Johnston to Daytona with us, as it would have signalled Lee's return to racing after recovering from serious injuries sustained at North West 200 event last year. However, unfortunately due to a change in circumstances Lee is unable to compete at Daytona this year. Due to this, Brandon Paasch is stepping in: aiming to claim his 3rd Daytona 200 title.
Renowned for its thrilling atmosphere and high-octane races, the Daytona 200 serves as the ultimate proving ground for motorcyclists worldwide. Brandon will be one of many RST riders competing at Daytona 200 this year, with a uniquely designed racing suit custom-made for his appearance at the iconic race.
Brandon's appearance at Daytona marks a significant collaboration with RST, a renowned name in motorcycle apparel: providing top-tier products for protection and performance, trusted by elite riders around the world and the proud Safety Partner of the Isle of Man TT.
As a sponsored team-hammer rider, Brandon will not only represent RST at Daytona, but also play a pivotal role in the brand's highly anticipated launch in the US on March 1st. Teaming up with Western Power Sports (WPS), a leading distributor in the power sports industry, this venture promises to further solidify RST's foothold in the American market.
RST will be joining forces with Team Hammer, a partner of RST in MotoAmerica for the last three seasons, campaigning a special RST livered Suzuki GSXR750 for Brandon, in what promises to be a fantastic partnership to take on one of the most exhilarating challenges in the motorcycle world.
Find out more about Brandon Paasch.
To watch the live race coverage of the Daytona 200 - you can do so on the official Motoamerica website: https://www.motoamericaliveplus.com/
We will also be attending the event live, so keep an eye on the RST socials for updates throughout the race week.
A motorcycle rider and enthusiast; as the digital editor for RST, Chris is responsible for creating compelling copy and captivating digital experiences.
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A motorcycle rider and enthusiast; as the digital editor for RST, Chris is responsible for creating compelling copy and captivating digital experiences.